Established in 1992 with the sole objective of producing and promoting “Rice Bran Oil ”as World’s Healthiest Cooking Oil”, Ricela Health Foods Limited (formerly known as A.P Solvex Limited) is today Worlds’s largest Producer of Rice Bran oil. We are located in district Sangrur in the Punjab Province of India, which enjoys the distinction of being one of largest rice producing districts in Asia.
The health benefits of Rice Bran oil has been known to people from years. For the last over 50 years Rice Bran Oil is used as a premium cooking oil in countries like Japan, Korea, China & Thailand. In Japan this oil had been popularly known as “Heart Oil” because of its scientifically proven cholesterol lowering properties. Although India is the second largest producer of paddy in the world having potential to produce over 12 lakh tonnes per annum of this healthy cooking oil, but unfortunately this nutritious oil was mainly used in the country for the manufacture of Soaps & Detergents.
A.P Solvex Limited now (Ricela Health Foods Limited) enjoys the distinction of being the first company of the country, who made pioneering effort by setting up a 80 TPD Rice Bran Oil Extraction Plant in the year 1993 and 25 T.P.D. Rice Bran Oil Refining Plant in the year 1994. The process of refining was developed in house which was based upon Physical Refining Technique in which unlike the conventional process of Chemical Refining, no acid (caustic) is used. The patent for the process is registered with the Government of India in the name of Dr. A.R. Sharma, C.M.D. of the company.
Government of India has recognized the valued contribution made by the company. The Company has received three national awards which shows the credibility of the company and its product.
First National Award – 2007 for R & D upon Dr. A.R. Sharma, Chairman Ricela Health Foods Limited. Dr. Sharma received this prestigious award from the Hon’ble Prime Minister of India, Dr. Manmohan Singh at a function held in Vigyan Bhawan, New Delhi.
Second National Award - 2009 received The National Technology Award for successful commercialization of indigenous technology for the year 2009 on the occasion of Technology day function on 11th may, 2010 from Hon’ble Dr. A.P.J Abdul Kalam, at New Delhi.
Third National Award 2009 - Dr. A.R Sharma, Chairman-cum-Managing Director of the company received the First National Award-2009 for outstanding efforts in entrepreneurship from Her Excellency Smt. Pratibha Patil, Hon’ble President of India on 31st August, 2010 at New Delhi.
At Present - The Group Companies has Rice Bran Oil Extraction capacity of more than 2000 tonnes. The Rice Bran Oil Refining capacity of the company is 600 TPD. The company has been conferred upon highest production award for Refined Rice Bran Oil for the last eight years consecutively. The turnover of the company has shot to Rs. 500 crores in the year 2009-10 from just Rs. 5.29 crores in the year 1993-94. To cater to the consumer pack market company has a state of art packaging division of 440 Kl/day. The company is readily making lot of efforts to go for backward and forward integration. According to Dr. Sharma the backward integration will ensure quality raw material whereas forward integration is a step forward to value addition.
The company is selling its product under the brand name, “Ricela”, which has bagged award for being the Best Brand in Rice Bran Oil category from Glob oil. It is due to the management’s effort that the companies brand Ricela is today synonymous with Rice Bran Oil. The demand for Refined Rice Bran Oil is increasing day by day due to growing awareness about its health benefits. Now the companies in India have started realising its potential. Pepsico has turned to this health friendly oil for its Frito-lay division for which they are sourcing the oil from the company also many multi level marketing and direct selling companies have shown lot of interest in recent years and have got into associations with the company. This oil seems to have lot of exporting potential, to harvest which the company has a dedicated unit of 150 tonnes/day refinery for the export and the consumer pack segment, which fulfils all the necessary certifications and quality parameters required to export the oil.
Future - The company is driven by its vision to be a leading global player in production and marketing of Health Oils, Functional Foods and Nutraceuticals. Company has a DSIR approved R&D facility with all the necessary testing facilities. The Company is committed to produce nutraceuticals from the residues generated during the refining of Rice Bran Oil. The company is currently working jointly with leading Research Institutes to develop necessary processes for producing various Nutraceuticals.